Members at one newer location
176
In five months.
Kaizen MMA logoKaizen MMA
One Kaizen Location Grew From 1 Member to 76 in Five Months.
Across Kaizen's six locations, monthly Google Search appearances grew from about 61,000 to more than 100,000. The gyms also recorded 227 program sign-ups in four months.
Where it started
The starting numbers.
- One member at one newer location.
- About 61,000 appearances in Google Search each month.
- 339 monthly visits from people who were not searching for Kaizen by name.
- 19 monthly sign-ups and 16 monthly enquiries at the largest location.
What we changed
How we helped more people find the right Kaizen location and request a trial.
Found the programs and questions people were already searching for around each location.
Updated the website copy so Google could better understand each gym, its programs, and the areas it served.
Made it easier to choose a nearby location, find the right program, and request a trial on any device.
Kept improving the copy and trial path based on what people searched for and how they used the site.
What changed
1 to 76 members. 227 sign-ups. More than 100,000 monthly search appearances.
Appearances in Google Search each month
About 61,000Over 100,000
Monthly visits from people who were not searching for Kaizen by name
339 a month492 a month
Program sign-ups
227 in four months
Monthly sign-ups at the largest location
1935
Monthly enquiries at the same location
16107
Tell us where the business is stuck.
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