New academy memberships
About 7 a month in the prior six months30 in just over 10 weeks, about 13 a month
GymDesk lists 24 Organic memberships and 6 referrals from five households.
Black Cat Jiu-Jitsu logoBlack Cat Jiu-Jitsu
30 New Academy Memberships in Just Over 10 Weeks.
Before the new site launched, Black Cat averaged about seven new memberships a month. Since launch, that pace has been about 13 a month. Its Google Maps top-three coverage also increased from 27% to 42%.
Where it started
The starting numbers.
- 27% of tracked Google Maps searches placed Black Cat in the top three.
- Black Cat averaged about seven new academy memberships a month during the prior six months.
What we changed
How Black Cat climbed higher in Google Maps and made trial requests easier.
Found the questions people were already searching for before choosing a jiu-jitsu academy.
Answered those questions across Black Cat's website.
Updated the core copy so Google could better understand Black Cat's programs, location, and expertise.
Made it easier to find the right program and request a trial on any device.
What changed
30 memberships. 76 trial enquiries. 42% in the Maps top three.
Trial enquiries received through the website
76 trial enquiries
Share of tracked keyword-location checks ranking in the top three on Maps
27%42%
687 of 1,620 checks ranked in the top three, up from 432.
In their words
A huge help with getting clients in the door.
★★★★★
I’ve been really impressed with Black Tiger and the difference it’s made for my business. I had not used any sort of SEO service like this prior and all I can say is wow, it’s been a huge help with getting clients in the door. I’m pretty picky about how I wanted things done and they heard all of my concerns and created a custom plan that I was comfortable with. Can’t recommend them enough.
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